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  • Writer's pictureAaron Jones

Instagram is experimenting with AI!

In the ever-evolving world of social media, technology giants are constantly seeking new ways to enhance user experiences and introduce innovative features. Recently, Instagram, now part of the Meta universe, has turned its focus to Generative AI, as pledged by Meta chief Mark Zuckerberg. The integration of Generative AI tools has the potential to revolutionize content creation and user interactions on the platform. In this blog post, we'll explore some exciting upcoming features and what they mean for the future of Instagram.


Mark Zuckerberg's announcement regarding the incorporation of Generative AI into all of Meta's products opened up a new realm of possibilities. Instagram, as part of the Meta family, has embraced this opportunity and is set to introduce several cutting-edge features driven by Generative AI.


Generative AI Sticker Creation: Instagram is currently testing a novel Generative AI sticker tool, allowing users to create custom graphics based on simple text prompts. This feature would enable visual AI creation in real-time, providing users with a creative edge for their Instagram posts and Stories. The ability to generate unique graphics through AI-driven tools will undoubtedly add an extra layer of flair to user content.


Visual Editing Tools Powered by AI: Instagram is also working on advanced Generative AI editing tools, designed to remove or replace elements within images. The 'AI brush' feature will enable users to seamlessly replace parts of an image, while 'Restyle' will allow them to recreate sections of an uploaded picture using text prompts. This innovation could revolutionise photo editing by simplifying complex manipulations.


AI Chatbot for Enhanced Conversations: Following in the footsteps of Snapchat, Instagram is experimenting with a conversational AI chatbot within DMs (direct messages). By typing '@ai' in the chat field, users will have access to a helpful assistant for answering questions, recommending places to visit, suggesting movies, or providing random trivia. This AI-powered chatbot promises to enrich user interactions and enhance engagement within the platform.


Time-Saving Message Summary Tool: Instagram is developing an AI-powered tool that can summarize lengthy DMs for users, saving them valuable time. As DM interactions continue to rise in popularity, this feature could prove to be extremely useful. However, the effectiveness of AI in fully grasping context remains to be seen.


Transparent Labels on AI-Generated Content: To maintain transparency and authenticity, Instagram plans to introduce labels indicating when an image has been created using Generative AI tools. Creators will also be encouraged to add a 'created by AI' marker for posts generated from external AI platforms. This move ensures users can discern between AI-assisted content and human-created posts.


The Potential of Generative AI Art: While some may perceive these initial Generative AI features as underwhelming, it's essential to acknowledge that we are just scratching the surface of its potential. The true test lies in how artists can leverage these tools to create novel, human-centered art forms. Although AI tools can emulate certain aspects of artistic expression, they may lack the profound emotional connection found in genuine human artistry. However, as Generative AI technology continues to evolve, we can expect to witness a paradigm shift in artistic possibilities.


Instagram's foray into Generative AI marks a significant milestone in the evolution of social media platforms. With an array of innovative features on the horizon, users can anticipate an enriched and engaging experience. While the initial tools may seem modest compared to the vast potential of Generative AI, they lay the foundation for future advancements. As technology progresses, artists will have the power to explore new dimensions of creativity and develop captivating, human-centered art forms. The integration of Generative AI on Instagram and other social media platforms will undoubtedly reshape the way we interact with content and pave the way for an exciting future of innovation and expression. So, stay tuned for the forthcoming AI functions, soon to merge seamlessly into your Instagram feed!



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