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  • Writer's pictureAaron Jones

9 Marketing Tools To Help Your Business Grow On Instagram

Over the past few years Instagram has become, for many, a fantastic platform to advertise their business. It’s continued rapid growth means more and more potential customers everyday and is expected to exceed 111 million users this year.

Instagram marketing can help you scale your brand quickly, and there are multiple tools available to help you along the way, each with their own strong points, depending on your specific needs and strategy on Instagram. Here are ten Instagram tools to check out and test to help you fully leverage Instagram.

1. SocialCaptain

To attract followers on Instagram, you often need to give before you receive. However, manually liking and commenting on content can be extremely time consuming. That's where an automation tool like SocialCaptain comes in. It interacts with other Instagram profiles, so you don't have to do everything manually.

Using artificial intelligence, SocialCaptain is able to find and target real users that match your target audience. You can configure it to likes content, follow users and comment on similar content.

I suggest using something like this in addition to doing manual interaction. If you rely 100 percent on automation your approach can be viewed as spammy and not authentic. Leverage automation, but don't rely on it 100 percent.

2. Hootsuite

Hootsuite is the go-to scheduling tool for many. It's one of the original social media scheduling and management tools and it's compatible with most social networks. You can manage your Instagram, Facebook, YouTube, LinkedIn, Twitter and Pinterest accounts.

Hootsuite now allows you to publish content directly to Instagram, which is something that it was lacking in the past. While Instagram offers a huge opportunity, you also can't put all your eggs in one basket. This tool allows you to schedule content on all social media channels in advance, ensuring you have content set to drip across every network your audience resides on.

3. Grum

Grum is a scheduling tool as well, similar to Hootsuite. However, it's specifically geared toward Instagram. If most of your marketing is on Instagram, some of its little features make this something worth checking out. One useful feature is the ability to automatically add the first comment to any of your posts. If you use hashtags, including them in the caption can sometimes dilute your message. Adding them as the first comment can make your content look a bit cleaner.

4. Tailwind

Tailwind is a multipurpose tool for Instagram, as well as Pinterest. It is a scheduler, analytics tool, user-generated content manager, social listening tool, hashtag monitor and audience manager. It’s built for team-based collaboration and has the ability to manage multiple Instagram accounts at once.

5. Hashtracking

To succeed on Instagram, you need to pay close attention to analytical data, and Hashtracking is an easy to use tool that helps track your progress, analyse your performance, refine your content, expand your following and develop more effective campaigns.

Have you ever noticed some of the most successful brands on Instagram stick to a very limited colour scheme? It's a trend that is becoming more effective because it works. Hashtracking has a feature built in, which it calls ColorTracking. It allows you to organize results based on the colours found in your content and discover the colour schemes responsible for driving the most engagement.

6. Minter

Minter is another Instagram analytics tool, but in addition to receiving detailed insights about your own account, you can also keep tabs on competitors in your niche, which is the main reason I find this tool helpful. By monitoring some of the more popular accounts in your niche, it allows you to stay on top of what's popular and trending, allowing you to map out a content strategy that is more likely to attract and engage your target audience.

For agencies reading this looking for tool to help run client campaigns, Minter allows you to export your data as a PDF, CSV, an Excel file or a PowerPoint presentation. You can also include your logo to create branded reports, which can be scheduled to be sent out to clients on a daily, weekly or monthly basis.

7. Crowdfire

Crowdfire is a social media management app that features several different tools in one. It is a post scheduler, content curator, follower manager, analytical insight and mention tracker. While it's a great addition to any Instagram marketing effort, it's a couple other features that make it something I often recommend.

First, it works with a lot of platforms that don't have many options, in terms of available tools. Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo and more. Second, it has a Chrome extension that allows you to share any page on the internet to all of your social media accounts in two clicks.

8. Repost

Reposting content is a common activity on Instagram. Many brands repost in order to share user-generated content made by their customer, fans and followers. However, it can be a major inconvenience, since Instagram has yet to introduce any features to do it instantly. You still need to download the image and then reupload it yourself.

Repost is an app that streamlines that process, allowing you to repost any photo or video, giving credit to the original poster too, which is always suggested when sharing other people's content.

Reposting user-generated content featuring your products is one way to really get your customers excited to share on social media. Something as simple as reposting their content featuring your brand is as easy way to build long-term relationships.

9. Over

Over gives you access to a full creative suite in the palm of your hand. You can use it to edit images, add text and enhance your content with a variety of filters. Over also has a large library of stock images and professionally designed visual templates to choose from.

Over was developed with Instagram Stories in mind. Stories allow you to really command the viewer's attention and if you have access to the "swipe up" feature it's a great way to drive sales using creative content. If you have limited image and video editing experience, an app like this makes it easy for anyone to create compelling content.

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